Team Biographies
Bruce Stevenson, ABC
Bruce Stevenson, ABC co-founder and chief creative officer of Barr Allen Marketing Communications now IdeaSpice U.S., has more than 20 years in marketing communications and business development, with a specialization in graphic and website design and branding.
A master business communications strategist, Bruce often presents about the importance of capturing companies’ unique selling position and value proposition and turning them into the ultimate brand experiences for customers. Bruce has a string of awards to his credit, but his passion is to move the needle on his client’s sales volume. His experience also includes director of marketing communications worldwide in a $250+ million manufacturing corporation for several years and marketing communications leader for a multi-corporation merger/acquisition.
Not just a strategist, Bruce also has a number of hands-on practical design tools in his software belts such as the Adobe suite and various web programming languages and content management systems.
Bruce has earned the status of Accredited Business Communicator (ABC) from the International Association of Business Communicators, placing him in the top 10 percent of accredited professional communicators worldwide.
An ex Jersey boy, he is happy to live on the west coast but occasionally wishes for authentic east coast food and still greets people with "How yoo doin?".
Jacqueline LeFort, ABC
Jacqueline (Jackie) LeFort, ABC co-founder of Barr Allen Marketing Communications now IdeaSpice US, has more than 16 years in marketing communications and business development, with a specialization in writing, consultation and project management.
She developed in-depth knowledge of business development and customer positioning in Fortune 500 business-to-business sales during her early career. Later on, Jackie managed marketing services and corporate communications for a large corporation for several years before partnering with Bruce to found Barr Allen.
Consulting to clients is her passion along with exploring and executing SEO and social media strategies and execution. Jackie is the person to chat with to obtain key insights into social media "voodoo" trends and practices.
A perennial volunteer, Jackie contributes to many non-profits and is a board member of Encompass, benefiting children, family and community.
Jackie has earned the status of Accredited Business Communicator (ABC) from the International Association of Business Communicators, placing her in the top 10 percent of accredited professional communicators worldwide.
Sajith Ansar
CEO
Sajith Ansar is the founder and CEO of The Idea Spice Group – with offices in Dubai, Mumbai, Bahrain, Chennai and Bangalore. Sajith studied Industrial Design at NID, Asia’s premiere Design School. Soon after graduating, he joined Core Emballage – a specialized packaging firm. Within a short period of time, he was promoted to the head of the design department. During his tenure at Core, he was also sent for a specialized management course at IIM – Ahmedabad, one of Asia’s top Management Institutes.
Struck by the “I want to make it big” bug, Sajith started Idea Spice in 2002. Within a short span, he has arrived and actually made it big! Idea Spice has an enviable reputation for its quality of design and professionalism. With offices in India and Dubai, it is on its way to become a truly global brand and design firm. With an equal expertise in design and brand strategy, Sajith has over 15 years of experience in helping build successful organizations. He has worked across a diverse range of sectors and scales – in creative and business consultancy roles. From government organizations such as The DSF( Dubai Shopping Festival) Committee to HSBC, Sajith has built a strong network of clients and stakeholders.
Sajith regularly delivers lectures at IIM Ahmedabad, NID and EMDI. He has the hunger to keep the company growing in related fields like retail, education, CSR.
He was the inventor of the Idea Spice trademark coffee and continues to hand over this tradition to every new member of Idea Spice. Another characteristic trademark? Behind the all serious facade of business and work, lies the source of some of the corniest one liners that can’t help but make you laugh!
As a team ...
Theodore Roosevelt said, "Far and away the best prize that life offers is the chance to work hard at work worth doing." A few of Jackie and Bruce's accomplishments:
- First team to win an International Business Communicators (IABC) of the Year award in Seattle.
- Earned global communications award for interactive multi-media and technical expertise.
- Developed proprietary technology, Colour2™.
- New product launch contributing to a 220% increase in product demand.
- Active and past board members and contributors to leading organizations such as IABC/Seattle, IABC/Pacific Plains Region, Seattle Rotary Club, Encompass and more.
