Packaging is your salesperson at the point of purchase.

It is the first thing your client will see. The container that holds your product is just as important as the product itself. It needs to stimulate the heart as well as the mind.

Good reasons for a package redesign:

• Meeting the ever-changing needs of your target consumer group. For example, your target group may be aging.

• Reviewing competitive products, new product launches and your category.

• Monitoring shifts in distribution channels, retailer formats and economic conditions.

• Revitalizing a brand and product sales, maintaining or growing market share and energizing the sales force.